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How to get payback from your website!
Need more qualified business leads?
Search engines are THE primary way that Internet users find web sites.
That's why a web site with high search engine listings has great
traffic. Unfortunately, many business websites appear poorly in search
engine rankings or worse, may not be listed at all.
Search Engine Optimization is a process to get you better listings.
So why Search Engine Optimization?
Numerous studies done by independent marketing firms show that search
engine optimization provides the best return on investment (ROI)
compared to traditional forms of advertising which include: direct
mail, television and radio.
Search Engine Optimization (SEO) is the process of getting your website to rank well by adding content and elements that match the search engine's algorithms.
Why is it so hard to gain top listings in search engines?
There are a number of factors, but we will focus on the most important:
- The variety and complexity of search engine's "ranking" algorithms.
- Search Engines constantly modify "page ranking criterions."
- Increasing competition on the web.
Search Engine Optimization Factors
Keywords
People search by key phrases and search engines return results that are
relevant to that particular key phrase. For this reason, choosing
the right keywords is very critical.
At EBS, we work to clearly define the exact keywords
people are actually searching for and then optimize websites for
them. We completely take the guesswork out, using our proprietary
software.
Search Engines use algorithms.
An algorithm being a set formula based on a number of factors to
determine where a site ends up in the search results. The four most
common factors are:
- Content
- Link Popularity
- Search Readiness
- Site Architecture
Content is KING!
The more optmized content your website has, the more likely you will
rank high for key phrases that can bring you traffic. The bottom
line is that if your website has a lot of rich content about a given
topic, you rank better for that topic .
Sneaky
webmasters would often stuff pages with keywords in an attempt to trick
the search engines. This can be very detrimental in long term rankings
and plus search engine rankings will penalize your website for this
type of content.
Link Popularity
Search engines like Google give a Link Popularity rank
to websites, based on how popular a site is. You need to be
aware of how well your site ranks in terms of link popularity.
Webmasters are encouraged to link to other sites that are excellent
sources of information on a similar subject.
In
essence, if a site links to your site, it’s one vote. The more
votes your site has, the higher link popularity. Seems fairly
simple, but there are many requirements that ensure a link is authentic
and credible.
Web Site Architecture is essential.
The way you design a web site is extremely important to search engine
spiders and crawlers. If the popular spiders/crawlers are not
able to read the content, because it is all one graphic image or uses
Flash, it will hurt the marketing of the site.
Search engines prefer each optimized page to contain at least 150
words. Also, helpful graphic images should be supportive of the text,
HTML meta tags should be set up on every page, etc.
These are just a few factors in improving your Search Readiness.
EBS can help
EBS
has exceptionally trained staff to help create, manage and promote your
website. With our industry knowledge in Search Engine technology and
experience in managing numerous online marketing campaigns, we are able
to help take your online web presence to the next level.
We have a marketing solution that can provide professional search
marketing, optimization and online marketing management. We have a
unique solution for you, based on YOUR business goals.
Call us today for more information & a FREE Quote!
HELP: For help website Search Engine Optimization or other IT issues, give us a call or email EBS and we will be glad to be of assistance: 713.522.3480
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