Offsite Backups

November 13th, 2009

I met with a prospect yesterday to discuss their IT systems and needs. They backup to a NAS device on site with no offsite backup except quarterly.  This a fairly significant operation with a number of locations and all the data returns to this headquarters office. So one small fire, water damage, theft, vandalism, broken pipe, tornado – hurricane etc. and this organization loses all of their data. It amazes me that folks can so blase’ about their operational data.  There are cost effective approaches to get the data backed up to at least be taken offsite!

There are also some very nice solutions that include fast onsite hard drive to hard drive backup combined with offsite backup and preconfigured server recovery from the backup device. We represent both Zenith and Barracuda solutions in this space.

The Barracuda Backup Service makes three backup copies of an organization’s primary data: one local backup and two offsite data backups to geographically-separate data centers.

Social Networking – Facebook

October 23rd, 2009

“According to research from database firm Drake Direct, Facebook now accounts for 25 percent of Internet page views in the United States.” I stumbled on this reference and it certainly caught my attention! I know my two teenagers spend a ton of time on Facebook and stay in touch with friends and family. I have looked over their shoulders and seen the general drift of it, but I never logged in myself and I don’t have a page. I am thus officially a dinosaur.

Our company, EBS, does have an embryonic Facebook page and inspired by the page view statistic I decided to log in and check it all out. I am doing that as I write.   If you are also a dinosaur you find someone’s profile and you see their “wall” – a public listing of comments, feedback, messages. I am looking at the Facebook profile for Amazon.com for example – the comments on their wall are bashing them for carrying a Halloween costume that seems to be inappropriate.  One message: “Pull this costume off your website for good!!! Needless to say, I will NEVER again use my Amazon account and will no longer support such an idiotic corporation.”

Ok, for my first toe in the water that is a little unnerving -as a business person!  Ok let’s try Starbucks, we find:“ ooooh, mocha…yummy :) ”  and “starbucks is the best!! im going their tomorrow.”  Well that is more encouraging.

Our EBS profile is just our logo and a little information about the company so far. We have made a few Houston business links. I am going to push that we build the profile up some –get more content and links and I will report on what happens we go along. How can the social networking phenomena be utilized for marketing?  That is the business question we will discuss some more.

Microsoft’s Bing Makes Waves for Google

October 12th, 2009

After years of Microsoft trying to keep up with Google, they finally made some headway with the release of Bing, Microsoft’s new “decision engine”. Since the release of Bing, Google has released a pre-beta stage of a new Google engine named “Caffeine” .  Coincidence? I think not.

It is not Google’s norm to announce an upgrade release; they tend to keep the magic behind the curtains, so why the big announcement this time? Some would say it was to keep the spotlight on Google.  Now that Microsoft has come out with a “faster, better Search engine” Google wants to make sure they don’t lose their audience. Google claims not,  “Nope. I love competition in search and want lots of it, but this change has been in the works for months. I think the best way for Google to do well in search is to continue what we’ve done for the last decade or so: focus relentlessly on pushing our search quality forward. Nobody cares more about search than Google, and I don’t think we’ll ever stop trying to improve.” [1].

The new version of Google is to be better and faster, we all know Google is fast, how much faster can they make it? Well just about twice as fast! Speed is great and all, but what we all want to know is how is the new Google going to affect our search engine optimization efforts? What ranking, crawling & indexing changes will we see?

The new Google is to include more comprehensive ways of crawling the web and determining PageRank. The main goal is to return more relevant results – faster. According to Google’s Matt Cut the change is “primarily under the hood” [1] Google will still look the same but the bots will be working differently. When the new updated is released the most important words in SEO will “reputable and relevant”!

Google is working hard to get the users what they are looking for faster which means SEO’s will need to work  harder to keep up with the race.

A push in favor of reputable can only help our EBS SEO work  -we take the high road by helping our clients create rich content that should always be favored by the search engines.

To check out the Caffeine preview yourself you can go to:http://www2.sandbox.google.com/

[1]http://www.mattcutts.com/blog/type/googleseo/page/4/)

Getting Your Blog Listed By Technorati

October 12th, 2009

They will  ask you to post a code in your blog – to confirm you do in fact control the blog you claim. Like this:

nm5kjswudz

Internet Connection Reliability

October 7th, 2009

Is your business basically down when you lose your internet connection?  Our connection was out for a short time this afternon and our work started to grind to a halt. Crucially, our phones are out as well when the connection is down. We quickly forwarded our phones to cell phone lines, but it was still a painful reminder of our dependence on “the connection”.

Barracuda, among others, has a device to ease the pain and provide solid reliability.  Their “Link Balancer” device lets you plug in several internet connections and automatically distributes the load among them. Then, in the event of a failure on one connection the device switches your load to another live connection.  So if say your primary T-1 line goes down you can run on a DSL or cable connection until the T-1 is restored.  You may well have slow connection speeds and may have to curtail some activity, but you will not be dead in the water. You could also have redundant T-1 lines from separate vendors. However, if they run over the same AT&T or other common local carrier you could lose both at the same time – do a little research. It is likely that while one service is down, other types of service will still be functional.

When you have an  Internet link failure, the Barracuda Link Balancer will automatically route your  traffic to another available Internet connection without administrator intervention. The  Link Balancer will then check the offline connection so that you get fast reconnection when Internet service is restored. “By automatically detecting link health and failure, the Barracuda Link Balancer assists administrators by providing a worry-free redundant connectivity to the Internet. ” per Barracuda.

Barracuda has 2,3 and 6 connection devices available.

Seems like one way to have more business peace of mind – for  a price of course!

Web Site Marketing Search Engine Optimization-(SEO)

September 25th, 2009

We do web site marketing for a number of clients. In fact, we have seen a nice increase in this business area this year, which makes sense since it is a very cost effective way to find new sales! We graph our client’s website unique visitors per week. The desire to see data graphically comes from my engineering background! The graphs make is easy to see the data trend and to help see any jumps related to actions we have taken with their sites. The graphs also provide a great objective, fully visualized goal – we work hard to keep those graphs moving up!  Of course more unique visitors does not necessarily mean more leads or more sales, but there is normally a pretty good correlation. We also try to gather conversion data although that is internal to the client and they do not always share.

We have added a web site strategic analysis to our web site marketing process.  By stepping back just a bit and thinking about why the web site is and what it should be doing, we get some more solid direction on where, how and what to market on the site.

Another area we have had good success with is Google local listings.  Products and services that are marketed specifically to a local area can be highlighted in the local mapped listings area for metro areas. The same rules apply as the natural listings, but there are some specific additional steps that  get these placements for you.

We are exploring more fully the use of this blog for our site and our clients and I will have more updates on ways we are promoting and utilizing the blog for web site marketing.

VMWare is Cool, or maybe “VMware is Hot”!

September 11th, 2009

I have done some more studying of VMware and its product line and they certainly seem to have it together in their product offering. It should be noted here that virtualization technology predates VMware and that they have competition in Microsoft Hyper-V, Xensource, Red Hat, etc., but I am going to focus on VMware for now. The basic premise of the technology, for the uninitiated, is virtualization of servers (and desktops, but more on that later) on physical machines. A server running an application on a physical machine is “virtualized”  - that is the software, data, network interface card, RAM, cpu, storage, bios, etc. are all turned into code elements and run as a “virtual machine” on another server that can then hold a number of these virtual machines. The initial driving force of this technology was server consolidation. It is typical to be able to average reducing 15 existing servers to 1 after virtualization. There are obvious hardware savings to doing this as well as energy, maintenance and rack space savings.

Thanks to the wonderful world of competition the basic software tool that allows the virtualization of a server is available for free from both (and not by coincidence) VMware and Microsoft.   This tool is called a hypervisor and the latest VMware hypervisor is ESXi – again,  freely available.

The VMware world has moved way beyond the hypervisor itself – although that technology remains at the core. The main thrust of data center offerings by VMware is around central  management of servers for reliability, energy savings and efficiency of operations. This is where some of the the way cool stuff happens – once you get jaded with 15 or 20 servers running on one box!

The main VMware product is Vsphere which provides centralized management of the virtual servers, running ESXi  or ESX, under its control.  Aside from really efficient central management and control, some of the impressive features available include Vmotion which allows you to migrate a server from one host machine to another on the fly -while the server is running – with no loss of accesibility!  Other modules can monitor the load on a pool of servers and shift operating load so that some servers can be idle while others are fully utilized.  Those servers that are not needed can also be powered down and restarted when needed.

I mentioned virtual desktops earlier and this I think is really exciting technology. “Exciting? ” you might say.  While I am not excited by the average new technical gizmo, major shifts in how we provide computing capabilites to users, huge new markets and technical challenges are at the least very interesting. Running around and maintaining desktop PCs all through a big office is a huge waste of time and the whole PC interaction with its software and other devices is a a mess that as an engineer I have always felt was designed for kids, by kids!  The “VMware View” approach to enterprise desktops, to reduce desktops to virtual machines – basically files on a central server that can be copied, saved, recreated, provisoned for new setups, etc. all in minutes,  is a very powerful paradigm shift.  That the approach is already migrating to smaller environments as well is a given.  Big changes ahead and the change has great promise!

Desktop Virtualization, VDI and Client-Hosted

August 21st, 2009

Another acronym – just what the IT world needs, but VDI is with us now. VDI – Virtual Desktop Infrastructure is one type of desktop virtualization. It refers to hosting client virtual machines on a central server and deploying that virtual machine to any appropriate device –a PC, a thin client, a netbook on the road, etc. The other category of desktop virtualization is client-hosted. That model involves having two or more separate environments –as separate virtual machines on one client machine.
VDI is the more generally applicable model for business computing needs. This approach offers at first blush a lot of advantages. Your friendly, all setup as you like it office computing environment can be accessible to you anywhere from a lot of different devices.
Setting up a new desktop would take potentially minutes. Management, maintenance, updating of all of a business’s “desktops” is done centrally and probably more quickly than for separate desktop machine. The whole concept of a desktop PC goes away to some degree.

Cost, time and security advantages make the technology certainly intriguing. One disadvantage is the effort to get setup –without ending up with double the hardware investment. That is you could end up with bigger, more powerful servers and more of them plus be using desktops. A from scratch implementation with thin clients in place of desktops would make more sense.
The big players seems to be VWware and Microsoft. We will be deploying a pilot environment here at EBS and I will report back on our experiences.

Windows 7 – Looking Good!

August 18th, 2009

Microsoft is getting close to release of Windows 7 – the plan is in October of this year. After the many concerns and issues with Vista there is some hesitancy to jump on the bandwagon for Windows 7, but it looks good! It apparently builds on the best parts of Vista and adds speed and reduces memory usage. It reduces laptop power consumption. It has improved internal search, faster online access, touch screen options and new “jump screens” that seem to add functionality. One of our techs has used it for several weeks now and his comments are very postive:
“My initial impressions of Windows 7 have been overwhelmingly positive. It is amazingly stable and intuitive. The user interface has not changed drastically from Vista, but it resolves all of the complaints I had with its predecessor. After a clean installation, it went out and downloaded every single driver I needed, even drivers only available from third party websites, and automatically notifies me when new drivers become available from the manufacturer. I attempted to install two products that were never functional in Vista x64 for me, and when they failed in Win7, I received prompts recommending that I run them in WinXP compatibility mode. A quick click of accept and both are running flawlessly.

Windows 7 also includes a utility called Windows XP Mode, based off of Microsoft’s Virtual PC, that allows you to run an XP virtual machine from within Win7 in the event of a software compatibility issue, which I have not found to be necessary due to the compatibility adjustments. I was skeptical that the Virtual PC offering could be as useful as its VMWare opposite number, but was pleasantly surprised again. It’s as smooth as I’ve ever seen a virtual machine, and all of the host’s hardware, including anything attached by USB or Bluetooth, is automatically available in the virtual environment.

In short, Win7 provides multiple, redundant solutions to the major issues raised in Vista. I can perform most actions faster, with less clicks, than I ever could with Vista Ultimate. With several weeks of business and personal use and not a single crash or lock up, I am very optimistic about the newest version of Windows.”

Other reviews that I have read also have been very positive such as, “…upgrade without trepidation, people. With excitement even.”[1] and “essentially a faster Vista, the Vista that should have been”.[2]

Windows 7 is looking good!

[1]Windows 7 Review: You Can Quit Complaining Now
By Matt Buchanan,
http://gizmodo.com/5330609/windows-7-review-you-can-quit-complaining-now

[2]Business Insider, Eric Krangel, http://www.businessinsider.com/2009/1/windows-7-review-consensus-its-a-faster-vista-msft
“Windows 7 Review Consensus: It’s A Faster Vista”

Instant On PCs, Laptops, Notebooks

August 11th, 2009

It takes what, 2-3 minutes to boot your PC? Drives us all crazy when we have to boot up so we tend to leave PCs on all the time – burning electricity, heating components, not clearing out the machine RAM, etc.
Microsoft has said that load times of less than 30 seconds is the near term goal, but there is a lot of activity in this area and alternatives are springing up.

Probably the most market advanced option to get a fast boot is offered by DeviceVM. They make a product called Splashtop (http://www.splashtop.com) that gives a really fast start -in seconds. This product and others like it, use a Linux kernel to quickly bring up email and Internet access. These fast boots are being offered as supplements to Windows. You hit the F4 etc. and boot quickly while Windows is loading, or just to browse or check email and you do not start Windows. This operating system for now comes built-in to new machines -mainly laptops/notebooks -from Lenovo, Asus and Acer and others.

Google Chrome -the new operating system Google is working on (to be, or not to be confused with the Google Chrome browser already released!) has a fast/instant boot as a promised major feature.

Dell has announced an “instant on” offering – they call it ‘Latitude ON”. Right now they seem to have little to say about when its coming, but they have an oar in the water.

Of course Microsoft is not sitting by idly -they are also promising faster boot times to come – as mentioned.

Less power use, instant access to information – it sounds great.