“According to research from database firm Drake Direct, Facebook now accounts for 25 percent of Internet page views in the United States.” I stumbled on this reference and it certainly caught my attention! I know my two teenagers spend a ton of time on Facebook and stay in touch with friends and family. I have looked over their shoulders and seen the general drift of it, but I never logged in myself and I don’t have a page. I am thus officially a dinosaur.
Our company, EBS, does have an embryonic Facebook page and inspired by the page view statistic I decided to log in and check it all out. I am doing that as I write. If you are also a dinosaur you find someone’s profile and you see their “wall” – a public listing of comments, feedback, messages. I am looking at the Facebook profile for Amazon.com for example – the comments on their wall are bashing them for carrying a Halloween costume that seems to be inappropriate. One message: “Pull this costume off your website for good!!! Needless to say, I will NEVER again use my Amazon account and will no longer support such an idiotic corporation.”
Ok, for my first toe in the water that is a little unnerving -as a business person! Ok let’s try Starbucks, we find:“ ooooh, mocha…yummy 
” and “starbucks is the best!! im going their tomorrow.” Well that is more encouraging.
Our EBS profile is just our logo and a little information about the company so far. We have made a few Houston business links. I am going to push that we build the profile up some –get more content and links and I will report on what happens we go along. How can the social networking phenomena be utilized for marketing? That is the business question we will discuss some more.